Small business owners are afraid of agency prices, and rightly so: a full operation runs $600 to $1,600 a month in Brazil. The good news: the whole cycle, from briefing to publishing and from publishing to the conversation that turns the lead into a customer, can now run on AI from $19/mo. Below, what each path costs and what each one leaves out. Public data, September 2026, Brazilian market.
| Traditional agency | Subscription agency | Freelancer + apps | AI content platform | Chat + content (2 tools) | eBoard Mídia | |
|---|---|---|---|---|---|---|
| Typical monthly cost | $600 to $1,600 | $220 to $460 (e.g. TAGX), 3-month lock-in | $8 to $20 per piece + $6 to $12 in apps; 12 pieces ≈ $140 | $12 to $60 (ImpulsIA, Lia, Kalynko per module) | ~$58 (ManyChat with AI) + $60 (content) ≈ $118 | $19 (Pioneer) to $79 (Growth) |
| Creates and publishes the content | Yes | Yes, at the contracted volume | Yes, you coordinate | Yes | Only the content tool | Yes: ~12 to ~30 posts/mo, Reels on Growth |
| Replies to comments and DMs | Depends on the contract; usually extra | No | No | Not stated on their sites | Yes (ManyChat, by flows) | Yes, AI SDR on every plan |
| Walks the lead to the purchase on WhatsApp | Depends on the contract | No | No | Not stated on their sites | Yes, Meta fees extra | Yes, from Growth, quota included |
| SEO + GEO (Google and ChatGPT) | Sometimes, as an extra | No | No | Not stated on their sites | No | Included on Growth |
| Lock-in | Common (6 to 12 months) | 3 months | No | No | No | No; 7-day guarantee |
| Who approves | You, by e-mail or meetings | You | You, piece by piece | You | You, in two tools | You, in the portal, piece by piece (or autopilot) |
| Cost of the full cycle (content + replies + WhatsApp) | $1,600+ full-service | Not offered | Not offered | Not offered | ≈ $118 across two tools, no SEO/GEO | $79/mo, all in one plan |
Public data from September 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
Among the options compared in September 2026, eBoard Mídia: $19/mo on Pioneer (content published on Instagram, LinkedIn, Facebook and X, plus an AI SDR replying to comments and DMs) and $79/mo on Growth (adds WhatsApp, Reels, SEO + GEO and Google connected). No lock-in, 7-day guarantee.
eBoard Mídia does both in one plan: it plans, creates and publishes the content, and its AI SDR replies to comments and DMs on Instagram, Facebook and Messenger with your product context, moving the lead to WhatsApp when it makes sense. Content tools (Lia, ImpulsIA, Zeely, Canva) stop at the post; chat tools (ManyChat) do not create content.
For replying to leads with AI, yes, and it also creates the content that generates those comments. ManyChat automates by flows you design and charges AI as a paid add-on.
No. No lock-in: cancel anytime. In the first 7 days, if you do not like it, we refund you.
If "marketing automation" means e-mail and CRM, tools like Brevo, HubSpot Starter and HighLevel have cheap tiers, but they do not create or publish social content nor reply to Instagram DMs. If it means the whole marketing running on its own (content published, comments and DMs answered, WhatsApp handled), the cheapest service is eBoard Mídia, from $19/mo, with the best value on Growth at $79/mo.