First, a distinction that changes the math: this is not about CRM or e-mail marketing. Brevo, HubSpot and ActiveCampaign automate e-mail and funnels, and they are cheap for that, but they do not create a post, do not publish on Instagram and do not reply to whoever commented. The question here is different: what does it cost to publish on social every month AND reply to every comment, DM and WhatsApp message. Small business owners fear agency prices, and rightly so: a full operation runs $600 to $1,600 a month in Brazil. That cycle now runs on AI from $19/mo. Public data, September 2026, Brazilian market.
| CRM / e-mail (Brevo, HubSpot) | Traditional agency | Subscription agency | Freelancer + apps | AI content platform | Chat + content (2 tools) | eBoard Mídia | |
|---|---|---|---|---|---|---|---|
| Typical monthly cost | $0 to $60 (entry tiers) | $600 to $1,600 | $220 to $460 (e.g. TAGX), 3-month lock-in | $8 to $20 per piece + $6 to $12 in apps; 12 pieces ≈ $140 | $12 to $60 (ImpulsIA, Lia, Kalynko per module) | ~$58 (ManyChat with AI) + $60 (content) ≈ $118 | $19 (Pioneer) to $79 (Growth) |
| Creates and publishes posts and carousels on social | No: it automates e-mail, forms and funnels | Yes | Yes, at the contracted volume | Yes, you coordinate | Yes | Only the content tool | Yes: ~12 to ~30 posts/mo, Reels on Growth |
| Replies to Instagram comments and DMs | No (e-mail and site chat, not the DM) | Depends on the contract; usually extra | No | No | Not stated on their sites | Yes (ManyChat, by flows you build) | Yes, AI SDR on every plan, no flow to build |
| Walks the lead to the purchase on WhatsApp | On advanced tiers, fees extra | Depends on the contract | No | No | Not stated on their sites | Yes, Meta fees extra | Yes, from Growth, quota included |
| SEO + GEO (Google and ChatGPT) | No | Sometimes, as an extra | No | No | Not stated on their sites | No | Included on Growth |
| Lock-in | No (monthly) | Common (6 to 12 months) | 3 months | No | No | No | No; 7-day guarantee |
| Who approves | You build everything | You, by e-mail or meetings | You | You, piece by piece | You | You, in two tools | You, in the portal, piece by piece (or autopilot) |
| Cost of the full cycle (post published + comments and DMs answered + WhatsApp) | Not offered: it does not publish on social | $1,600+ full-service | Not offered | Not offered | Not offered | ≈ $118 across two tools, no SEO/GEO | $79/mo, all in one plan |
Public data from September 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
Among the options compared in September 2026, eBoard Mídia: $19/mo on Pioneer (content published on Instagram, LinkedIn, Facebook and X, plus an AI SDR replying to comments and DMs) and $79/mo on Growth (adds WhatsApp, Reels, SEO + GEO). No lock-in, 7-day guarantee.
It does not do this. Brevo, HubSpot and ActiveCampaign automate e-mail, forms and funnels, and they are cheap for that. None of them creates the post, publishes on Instagram or replies to whoever commented. Different products for different problems: many companies run a CRM and eBoard Mídia at the same time.
eBoard Mídia does both in one plan: it plans, creates and publishes the content, and its AI SDR replies to comments and DMs on Instagram, Facebook and Messenger with your product context, moving the lead to WhatsApp when it makes sense. Content tools (Lia, ImpulsIA, Zeely, Canva) stop at the post; chat tools (ManyChat) do not create content.
For replying to leads with AI, yes, and it also creates the content that generates those comments. ManyChat automates by flows you design and charges AI as a paid add-on.
No. No lock-in: cancel anytime. In the first 7 days, if you do not like it, we refund you.
ManyChat prices by contact list size and charges AI as a $29/mo add-on, and it does not publish content. Reply-only tools (Chatfuel, Respond.io, Replient, ReplyFox) charge per conversation or per subscriber. On eBoard Mídia the AI SDR replies to comments and DMs on EVERY plan, from $19/mo, together with the content that generates those comments.