mLabs schedules and measures what you produce, for R$ 29.90 per month per brand. The alternatives fall into two groups: those that schedule (Postgrain) and those that create for you (ImpulsIA, Lia, eBoard Mídia). The price difference reflects the amount of work left for you. Public data from September 2026.
| mLabs | Postgrain | ImpulsIA | Lia | eBoard Mídia | |
|---|---|---|---|---|---|
| What it does | Schedules, publishes, and measures; AI captions | Schedules and publishes; AI captions | Creates, schedules, publishes, and analyzes across 9 networks | Creates, reviews, and publishes; you approve | Plans, creates, publishes, and responds to leads |
| Who creates the content | You | You | AI, based on your brief | AI, with review | AI, using your identity and your approval |
| Responds to comments and DMs | No | No | Not stated on the site | Not stated on the site | Yes, AI SDR on all plans |
| SEO + GEO | No | No | Not stated on the site | Not stated on the site | Included in Growth |
| Starting price | R$ 29.90/month per brand | Free plan and paid plans (see site) | Starting at R$ 59/month | Pro R$ 299/month (annual) | Pioneer $19/month |
| Your time per month | ~20 hours creating | ~20 hours creating | Approve and adjust | Approve | Approve |
Public data from September 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
It replaces the scheduling and publishing functions and does what mLabs does not: creates the content and responds to leads. If you only want to schedule what you already produce, mLabs is cheaper.
ImpulsIA (starting at R$ 59), Lia (R$ 299 annually), and eBoard Mídia (starting at $19, with comment and DM responses included).