ManyChat is the reference for comment and DM automation through flows, and charges extra for AI. The alternatives below do the same thing in different ways; eBoard Mídia is the only one that also creates and publishes the post that generates the comment. Public data from September 2026.
| ManyChat | Respond.io | SendPulse | Chatfuel | eBoard Mídia | |
|---|---|---|---|---|---|
| What it does | Comment and DM flows (Instagram, Facebook, WhatsApp, SMS) | Unified inbox with automation and AI | Chatbots for Instagram, Facebook, WhatsApp, Telegram, and email marketing | Chatbots for Instagram, Facebook, and WhatsApp with AI | AI SDR that responds to comments and DMs with context about the product and takes the lead to WhatsApp |
| Need to design a flow | Yes | Yes, with AI support | Yes | Yes | No: you describe the business and the AI handles the conversation |
| AI in responses | Paid add-on (US$ 29/month) | Yes, on paid plans | Yes, on higher-tier plans | Yes, on higher-tier plans | Included in all plans |
| Creates and publishes content | No | No | No | No | Yes, on the schedule you approve |
| How it charges | By contacts (grows with your list) | By user and active contacts | By subscribers | By conversations | By plan, with a response quota |
| Meta fee charged separately from the first message | Meta fee charged separately | Meta fee charged separately | Meta fee charged separately | Quota included in the plan; overage only applies well above normal usage |
Public data from September 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
Yes. With eBoard Mídia, you describe the business in the briefing, and the AI SDR responds to comments and DMs with that context, without a decision tree. When appropriate, it takes the lead to WhatsApp.
On the entry plan, yes, but without AI and WhatsApp. With AI (US$ 29/month) and WhatsApp, it costs around US$ 58/month just to respond; eBoard Mídia responds and publishes content starting at $19/month.
The AI SDR comes with publishing on all plans. Since the post generates the comment, the two functions work together in practice.