Lia is a Brazilian AI content platform: agents create and review content, you approve it, and it publishes. It does what it promises well. The difference with eBoard Mídia starts after the post: who answers the comment, Direct message, and WhatsApp message it generated. Data from the websites in September 2026.
| Lia | eBoard Mídia | |
|---|---|---|
| What it is | AI content platform: creates, reviews, and publishes content; you approve it | AI marketing team: plans, creates, publishes, and answers the lead; you approve it |
| Publishes automatically | Yes, on Pro: 1 connected network included, additional network R$ 59/month | Yes: Instagram, LinkedIn, Facebook, and X on all plans |
| Answers comments and DMs | Not stated on the site ("it is not a chat that answers, it is a team that delivers") | Yes: AI SDR answers comments and DMs on Instagram, Facebook, and Messenger on all plans |
| Handles WhatsApp | Not stated on the site | 24/7 sales bot starting with Growth: qualifies and guides the lead to purchase |
| SEO + GEO | Not stated on the site | Included starting with Growth: corrected website and brand mentioned by ChatGPT |
| Video | Image and video directly from the platform | Reels starting with Growth |
| How it charges | Credits: 5,000/month on Pro | By plan, with a set volume of posts and replies included |
| Free plan | Yes: 100 credits/month, 1 brand, no automatic publishing | No. 7-day guarantee and free analysis of your website |
| Lowest paid plan | Pro: R$ 299/month on annual billing (R$ 2.868/year) | Pioneer: $19/month ($190/year) |
| Agency plan | Agency: starting at R$ 799/month, 10 clients | Advanced: $249/month, ~100 pieces of content, WhatsApp with 1,500 messages, and email marketing |
Public data from September 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
According to the site in September 2026, this is not stated: Lia focuses on creating, reviewing, and publishing content. With eBoard Mídia, the AI SDR automatically answers comments and DMs, using your product context, and sends the lead to WhatsApp when it makes sense.
For getting started with publishing, eBoard Mídia: $19/month with publishing on 4 networks and an AI SDR included, versus R$ 299/month for Lia's Pro plan on annual billing (1 network included). Lia has a free plan, but without automatic publishing.
You can, but you do not need to: eBoard Mídia already creates, publishes, and answers on the same plan. Two tools mean two briefings, two approvals, and two bills.
Yes. Your logo, colors, and tone of voice are included in the briefing and apply to every piece. Nothing goes live without your approval.