It depends on one question: who will produce your content? mLabs is a great tool for those who already produce content. eBoard Mídia is for those who want marketing to happen without becoming their own company’s social media manager.
| mLabs | eBoard Mídia | |
|---|---|---|
| What it is | Scheduling and reporting tool | AI-operated marketing team |
| Who creates the content | You (with AI support for captions) | The platform: design + caption using your brand identity, with human review |
| Publishing | You schedule it, it publishes | Schedule created, approved by you, and published |
| Networks | 9+ (IG, FB, TikTok, LinkedIn, X, YouTube, Pinterest, GMN...) | Instagram, LinkedIn, Facebook, X, blog, and email |
| SEO on your website | No | Yes: analysis with more than 30 points and automatic fixes |
| GEO (mentioned by ChatGPT) | No | Yes: measurement and visibility actions in AI platforms |
| Competitors | Instagram analysis | Daily monitoring: posts, formats, times, hashtags |
| Customer service/sales | No | AI SDR on WhatsApp and Direct (Advanced plan) |
| Price | R$ 29,90/month per brand + your production time (~20 hours/month) | Starting at $19/month with production included (~R$ 8 per piece) |
| Commitment | No commitment | No commitment + 7-day guarantee |
Public data from July/August 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
It helps with AI captions and integrates with Canva, but production and strategy are yours. With eBoard Mídia, the production is ready for your approval.
You can, but in general you do not need to: scheduling, publishing, and reports are already included with eBoard Mídia.