ManyChat is a reference in comment and DM automation. But it only handles the conversation: you or another tool must publish the post that generates the comment. And its "AI" is a paid add-on, not the product.
| ManyChat | eBoard Mídia | |
|---|---|---|
| What it is | Chat/DM automation (Instagram, Facebook, WhatsApp, SMS) | AI-operated marketing team: publishes AND responds |
| Publishes content | No. You need another tool to post | Yes: creates, schedules, and publishes according to the schedule you approve |
| AI responses | US$ 29/month add-on; one isolated response, without context between messages | Included in every plan with WhatsApp: real conversations that understand what was asked |
| How it charges | By contact list size. It grows automatically as your business succeeds | By usage (posts + responses), not by how many people follow you |
| Meta fee is always charged separately, starting with the first message | Quota included in the plan. Only charges overages if you go well beyond normal usage | |
| Entry plan | 25 contacts, 2 channels, no AI, no WhatsApp | Starting at $19/month, with AI and publishing included |
| Automatic comment→DM | Yes (the product's highest-converting feature) | Yes, on all plans |
| Price with AI and WhatsApp | ~US$ 58/month (Pro + AI add-on), without publishing anything | $79/month (Growth), with publishing included |
Public data from July/August 2026 (sites, documentation and reviews of those cited). If something changed, tell us and we will fix it.
On the entry plan, nominally yes. But its AI is always a paid add-on (US$ 29/month), charges grow with your contact list size (not how much you use it), and it does not publish a single post. The costs add up quickly.
Yes. With eBoard Mídia, the AI SDR automatically responds to comments and DMs on Instagram, Facebook, and Messenger, using the context of your product or service, without requiring you to design a decision tree. In ManyChat, AI responses are a paid add-on and automation depends on flows you build.
You can, but most people do not need to: publishing, scheduling, and AI responses already come together in eBoard Mídia, without integrating two tools.