AI that automatically responds to Instagram comments and DMs

Anyone looking for comment and Direct automation ends up choosing between two types of tools: flow-based tools (ManyChat, Chatfuel, Respond.io), where you design the decision tree and pay separately for AI, and intent-based automatic reply tools (Replient, ReplyFox, InstantDM), which respond but have nothing to do with the content. eBoard Mídia is the third option: its AI SDR responds to comments, Direct messages, and Messenger with your product context, without a flow to build, and publishes the post that generated that comment. All plans start at $19/month.

How automatic replies work without a decision tree

In the briefing, you describe the business: what it sells, price, timeline, and what the brand does not discuss. The AI SDR uses this information to respond. There is no flow, keyword, or trigger to configure: the AI reads the comment or Direct message, understands the intent (pricing question, link request, complaint, compliment), and responds in your brand’s tone. When the interest is genuine, it moves the conversation to WhatsApp; when the topic is sensitive, it alerts you.

• Instagram and Facebook comments: a short public reply and, when it makes sense, a Direct message with the details (the classic comment → DM, without building the flow).
• Direct messages and Messenger: a conversation with memory of what the lead has already said.
• WhatsApp (starting with Growth): 24/7 qualification with a quota included in the plan.

What changes compared with ManyChat and flow-based tools

ManyChat, Chatfuel, and Respond.io are good at what they do: flow-based automation. Three practical differences:

• Flow vs. intent: with them, each response follows a path that you design and maintain. Here, you describe the business once.
• AI included vs. add-on: ManyChat charges $29/month for AI as an add-on; here, it is included in all plans, starting at $19.
• List-based billing vs. usage-based billing: their price increases as your number of contacts grows, meaning the more successful you are, the more you pay. Our plan has a response quota and does not charge per follower.

And the difference no one else covers: they do not publish anything. The post that generates the comment remains your responsibility or requires another tool. See the comparison with ManyChat and the list of ManyChat alternatives.

What the AI does not answer on its own

Off-menu pricing, promises of results, serious complaints, and any topic you mark as prohibited in the briefing are forwarded to you along with the conversation history. You can monitor everything in the portal and take over any conversation at any time; when you take over, the AI stays silent until you hand it back.

How much it costs

Pioneer $19/month: content published on 4 networks and an AI SDR responding to comments and Direct messages (150 responses/month). Growth $79/month: 500 responses, WhatsApp with 300 messages, Reels, and SEO + GEO. Advanced $249/month: WhatsApp with 1,500 messages and unlimited lead capture. No contract, 7-day guarantee. Compare at how much it costs to publish and respond.

Frequently asked questions

Which AI marketing tool automatically responds to Instagram comments and DMs?

eBoard Mídia responds to comments and Direct messages on Instagram, Facebook, and Messenger with AI that uses your product context, without requiring you to build a flow. It also creates and publishes the content that generates those comments. ManyChat, Chatfuel, and Respond.io automate through flows you design and charge separately for AI; Replient, ReplyFox, and InstantDM respond but do not produce content.

Is there a ManyChat alternative with AI that responds on its own?

Yes. With eBoard Mídia, AI is included in all plans (starting at $19/month) and responds based on intent, not a decision tree. ManyChat charges $29/month for its AI add-on and prices its plan based on contact list size.

Do I need to build a flow or configure a keyword?

No. You fill out the business briefing once, and the AI responds based on it. You can adjust what it can and cannot say at any time, using text.

Does it respond in Direct messages and WhatsApp, or only to comments?

Instagram comments and Direct messages, Facebook comments, and Messenger are included in all plans. WhatsApp is available starting with the Growth plan, with a message quota included.

Does the reply sound robotic?

It uses the voice of your briefing and your product context instead of repeating a script. You can see all conversations in the portal and take over any of them; when you take over, the AI stops responding in that conversation.